There are many people who wish to write an article about marketing in hopes of reaching out to those who are trying to break into article marketing or other forms of Digital Marketing. For those who are trying to capitalize on this growing number of people hoping to strike it rich in article marketing there are some things that you might want to remember to tell them in your article about marketing.

In your article about marketing, do not forget to tell them how important it is to know your subject matter. There are many who will jump at the opportunity to market something that is a hot seller who know very little about the product and the market who will be buying it. If they jump into this they may not be able to figure out why they can’t make any sales.

The truth is, as you may well know, for those who are truly interested and researching a product or service they will already know a fair amount about it and will have done some research prior to reading your article. If people aren’t adequately armed with knowledge about the product/service and the target audience it could wind up as a failure. Teach them how important it is to learn about what you are trying to sell and who you are selling to. The more you know about this, the better your article is going to be and the better your chances of success will be.

Also don’t forget to tell them how important doing good keyword research is. Let them know what to look for in a good keyword and what makes a good keyword or keyword phrase. You would be surprised at how little people truly know about keywords and not only how to find them but how to use them. Your article about marketing will be an invaluable tool in their future success if you are able to explain this to them.

Teaching them how to use the keyword/keyword phrase in their article is vital to their success. Telling them about search engine optimization and incorporating the keyword into their article and the rationale behind this can not be over looked. It has frustrated many a new article marketer in their efforts to write well as they write what could be a literary masterpiece but will get no hits. Show them examples in your article about marketing how it works and how to place the keywords and where to place them.

In your article about marketing, you will also need to tell them how to begin and end the article. Teaching them about how to write a good title that will be seen by the search engines and that will also catch the perspective readers eye. Also don’t forget to tell them in your article about marketing to use a call to action and about the resource box. Give them a good description of what it is, what it does, why it is important, and give them an example.

If you cover these elementary aspects of article marketing your article about marketing, they will be not only grateful but will likely be future loyal customers of yours.